How a new media art studio actually runs. This is the behind-the-scenes category: what we build, what we get wrong, who does the work, and the occasional honest post-mortem on a project that did not go the way we planned.
Concept, production, render, quality control, release. Posts here follow specific packs and projects from the first sketch to the moment they go live in the shop — including the parts that took three attempts. Studio process, not a polished case study.
Artists, motion designers and technicians, most of them working VJs themselves. We publish interviews with the team, notes from festivals and conferences we attend, and the reasoning behind decisions that affect what we release next.